Product Lifecycle begins with “opportunity development” consisting of business development, persona refining, market and competitive research, including talking to existing and potential customers, where new opportunities for your idea or brand are forged, unique value proposition for your customers is clarified, and market trends with competition become visible within an eyesight.
“If you know where you are and your opponent is - you have chance to win, if you don’t know where you are and where your opponent is - you will never win.”
― Kung Fu Master
After research is done, “design sprint” begins cooked following the design thinking recipe with a rapid prototyping served with communication, collaboration and testing the opportunity with internal stakeholders, existing and potential customers. As a result, within 1-2 weeks a clickable prototype of a digital product is finished, be it a new website or simply an additional feature, new mobile app or even a robot serving food in your favorite restaurant, and idea is either validated itself on the real market or not - some assumptions were wrong and new opportunity or design sprint should be done.
“You have to start with the customer experience and work backwards to the technology”
― Steve Jobs
Finally, with a valid idea “design & specification” begins when high-end design with all consequent graphics is carefully painted in the digital haunt couture and book titled “Product Requirements Document (PRD)” is poetically expressed stroke by stroke, allowing whole team to see the same vision but not tying everyone up and helping Engineers to walk through a Noisy Forest of Infinity Opinions and follow the fastest path to the common goal.
“A goal without a plan is just a wish.”
― Antoine de Saint-Exupéry